
What is a REALTOR®?
All real estate
licensees are not the same. Only real estate licensees who are members of
the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They
proudly display the REALTOR "®" logo on the business card or other marketing
and sales literature. REALTORS® are committed to treat all parties to a
transaction honestly. REALTORS® subscribe to a strict
code of ethics
and are expected to maintain a higher level of knowledge of the process of
buying and selling real estate. An independent survey reports that 84% of
home buyers would use the same REALTOR® again.
Why use a REALTOR®?
Real estate
transactions involve one of the biggest financial investments most people
experience in their lifetime. Transactions today usually exceed $100,000. If
you had a $100,000 income tax problem, would you attempt to deal with it
without the help of a CPA? If you had a $100,000 legal question, would you
deal with it without the help of an attorney? Considering the small upside
cost and the large downside risk, it would be foolish to consider a deal in
real estate without the professional assistance of a REALTOR®.
But if you're still not convinced of the
value of a REALTOR®, here are a dozen more reasons to use one > |
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