Branding for Excellence
Work Together During Difficult Times
By James T. Wanzeck
Chairman of the Board
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There is strength in numbers! Real estate professionals who go it alone during tough market conditions may achieve some level of success, but every REALTOR® can benefit by working together during difficult times.
Just look at the numbers. Thousands of real estate agents comprise the membership rosters of the South Metro Denver REALTOR® Association and the other seven associations in the seven-county metro Denver area. Your colleagues represent a resource of vast knowledge that we all should tap, including marketing expertise, how to farm, how to cultivate relationships and build customers for life. This is true of each real estate office, whether a single location or companies with multiple facilities.
Visit with one another and work together to achieve success. Help new agents learn the business. What goes around comes around, and those you help along the way will remember. It’s important to attend association meetings and be proactive by serving on various committees. We may all be competitors, but we are also a single entity of real estate professionals pursuing a common goal, which is the continued success and growth of our business and profession.
Another way to achieve success during difficult times is to enhance your customer service. Do the extra things that will show your clients that you care. Provide tips on how to better present a home for showings, or perhaps enlist the help of a staging professional. If you don’t already have a personal website, create one. The Internet must be utilized at its highest potential in today’s market.
We must serve as personal counselors to our clients while constantly keeping their best interests in mind. Ask questions in order to fully understand their needs and goals. A trusting relationship will pay big dividends. The most successful REALTORS® have made life-long friends of many of their customers.
It’s also important to be active within the communities we serve. By donating time to charitable endeavors and community events, you expand your network of potential customers who admire the fact that you genuinely care about the community and its prosperity. This is especially true during the holiday season.
We must band together during the tough years. And when the market bounces back, we must stay the course and continue to work diligently alongside our colleagues and as active members of our associations.
I hope everyone enjoys a great holiday season and I wish to personally extend my warmest wishes for a Happy New Year!
South Metro Denver REALTOR® Association
7899 South Lincoln Court
Littleton, Colorado 80122
Phone: 303-797-3700
Fax: 303-797-0109