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2008 Public Awareness Campaign
from Dick Gaylord, 2008 NAR
President
I am pleased to announce the 2008 Public Awareness Campaign. This year’s
campaign aims to give consumers the facts about the long-term value of real
estate and current market conditions to balance the sometimes incomplete and
sensational information presented in the national media.
The campaign launched nationally on January 14. The TV and radio
ads will air more than 10,000 times on national TV and radio outlets from
January through November, continuing the campaign’s on-air presence for 11
months of the year. In addition to the advertising placed by NAR and various
local and state REALTOR® associations, the campaign includes web banners,
presentation materials, and other resources that you can use to enhance your
business. For a special preview of the 2008 campaign materials and media
schedule
CLICK
HERE.
Thank you again for your continued support of the Public
Awareness Campaign!
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Two New Advertisement Campaigns
for 2008
The 2008 campaign features two new
buyer-focused advertisements on "Building Wealth" and "Home Values". Both
ads encourage buyers who are on the fence to contact a REALTOR® who can start
them on the path toward owning their own home.
NEW MICROSITE for CONSUMERS
The ads also direct
consumers to a new microsite,
www.HousingMarketFacts.com, which educates potential home buyers about the
value of homeownership, provides resources and research about the current
housing market and industry issues, and, of course, helps buyers and sellers
find a REALTOR®
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